Disneymedia+ are passionate about creating promotional and advertising solutions for like-minded brands. We help our clients connect with consumers and hit their business objectives in creative ways through activities that leverage the length and breadth of Disney’s assets from Disney to Pixar, ESPN, Marvel, Lucasfilm and Maker Studios.
In 2014, Changi Airport ran an integrated Christmas retail promotion that spans across 5 key event areas featuring 5 different destinations. The retail promotion gave consumers the chance to redeem 6 limited edition plush toys featuring Mickey and Minnie Mouse in different country-themed costumes and kids get to play in one of the biggest Mickey Mouse Clubhouse bouncy castle. Redemptions for the plush toys were resounding as Changi Airport saw redemptions of 6,000 pieces daily - higher than any of their past promotions!